In 2023, Brandit Graphics was trusted with one of its most ambitious projects to date: designing and installing large-scale outdoor tension wrap graphics for Volvo’s expansive booth at CONEXPO, one of North America’s largest construction trade shows.
This wasn’t just any install—it was a high-pressure, multi-structure challenge that pushed our team’s creativity, craftsmanship, and logistics to the limit.
The Scope: Truss Towers, Tents, and More
Volvo’s CONEXPO presence was massive. We were brought in by their agency partner to wrap:
- Six massive truss structures, all double-sided—including a towering LED screen system
- A grandstand and ramp system, fully clad with seamless, weatherproof graphics
- One main tent structure, featuring our signature tension frame installation
Every surface needed to make an impact. And every surface needed to look flawless—rain or shine.
The Brandit Difference: Purpose-Built Outdoor Tension Systems
What made this project truly stand out wasn’t just the scale—it was the engineering behind the finish.
We utilized Brandit’s proprietary outdoor tension wrap systems, designed specifically to handle the elements. These systems feature:
- Robust aluminum framing
- Durable plastic grip hardware
- High-resolution weatherproof fabric prints
No wrinkles. No sagging. Just bold, consistent branding—viewable from every angle across the CONEXPO show floor.
Why It Mattered
For an industry leader like Volvo, brand presentation at trade shows like CONEXPO isn’t optional—it’s critical. Our team delivered high-impact visuals that held up against wind, sun, and the non-stop traffic of thousands of attendees.
More importantly, we delivered on our promise: to make our clients’ designs look spectacular at scale.
Ready to Wrap Big?
If you’re looking to brand a structure, tent, or truss with seamless, eye-catching visuals, we’d love to help.
Let’s talk. Contact us today →
